Traffic is expensive. Design that wastes it is more expensive. Use this checklist before you launch or redesign.
Above the fold
Clear value proposition in one sentencePrimary CTA with specific outcome (Book a call, Get a quote)Visual that shows the product or outcome, not generic stock onlyFast LCP on mid-tier mobileTrust and proof
Logos, ratings, case metrics, or short testimonials near the CTASpecific numbers beat vague claimsTeam or company credibility for high-ticket servicesNavigation and structure
Money pages reachable in one or two clicksNo competing mega-menus that hide ContactConsistent service templates with FAQ and internal linksForms and friction
Ask only what you need for the first conversationShow response-time expectationsOffer WhatsApp or phone for high-intent marketsMobile conversion
Sticky or repeated CTAThumb-friendly tap targetsReadable type without pinch-zoomMeasurement
Analytics + conversion events wired before ads spendHeatmaps on key landing pages after launchIf you want DezCode Solutions to run this audit on your site, contact us or review /services/digital-marketing.
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